Alice in EK Land: Eva Khurshid Takes Over Spring
It’s been awhile since I have met designers with all the right ingredients: talent, personality, vision and meaning. Especially designers that are from a South Asian background. And then I met the women behind Eva Khurshid, an evolving and beautiful fashion line that takes modern clothing, adds a powerful dose of confidence, and gives you a palette from which to create your own look.
Fatima Monkush and Nyla Hashmi came together with a unique vision: dressing women in a conservative flair, without losing an edgy sophistication and inherent sexiness.
I first met the designers at their trunk show in New York City, showcasing their Fall 2009 line (from which I now own four pieces myself and our Fashion Editor owns at least one entire outfit from). What I found refreshing was that the styles allowed me to take their clean lines and detailing, and turn it into my absolute own. Which, I assure, is critical to me because that way I can be assured that no woman out there will have the same look that I’m walking out in.
With their Spring 2010 line, the Eva Khurshid women showed a starkly, and beautifully, different side of their design aesthetic. While Fall was masculine flair, Spring boosts feminine beauty of the whimsical kind. The type that encourages day dreaming through softness of colors, richness of textures, and smoothness of lines. Such whimsy is why I felt like I was falling through the rabbit hole, much like Alice, when we did this shoot with Eva Khurshid.
Shop our shoot at: Eva Khurshid New York
— Benish A. Shah, Editor-in-Chief
Shoot Credits: Make up: Alexandra Andrade; Clothing: Eva Khurshid; Photography: Benish A. Shah
